Growing Your Event Program with Flat Resources

Event professionals are in a growth mindset, but tight budgets and “newer and fewer” team members are straining the ability to deliver. Join us as we share the latest research into how event and marketing leaders are responding by restructuring their teams and technology to profitably scale their event programs.   

We’ll explore the growing role that event Centers of Excellence (CoE) play in executing events more efficiently. We’ll also discuss how event technology is being leveraged by field teams to meet the growing demand for more events and attendees. 

Attendees will walk away with: 

• Insights into structuring event teams to more efficiently meet demand 
• Tips for leveraging event technology across teams to scale event programs